The latest manufacturing stories and developments around Seat.

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VW new EV europe

Volkswagen announces new affordable European EV


Volkswagen Group has announced that it will make all-electric entry-level mobility widespread across Europe, with affordable EVs made in the continent, for the European market.

Michael Bauer (left) and Jose Arreche speak at the Automobile Production Congress 2024. (Image: Marco Priske)

How Mercedes-Benz and Seat are transforming their plants


Both Mercedes-Benz and Seat are transforming their plants to increase sustainability and digitalisation, but it hasn’t all been smooth sailing. 


Balancing digitalisation with production output


Automobil Produktion Kongress 2024 brought together leaders in the industry to disuss the growing importance of digital transformation in manufacturing

MirafioriPlant (1)

The changing shape of Europe’s automotive production operations


European vehicle manufacturing is having to adapt to weakening EV demand and increasing competition. 

The rising role of renewable energy supply in automotive production

The rising role of renewable energy supply in automotive production


The automotive industry’s shift towards sustainability transcends mere vehicle innovation, with a large part of the global carbon equation relying on renewable energy architectures in manufacturing processes.

MicrosoftTeams-image (4)

AMS Winter 2023/24 – BMW’s battery boost


BMW is aiming to achieve ‘expertise in every cell’ of its generation six batteries


VW to make Spain an electric vehicle hub

2023-07-25T15:24:00+01:00By and

The VW Group is building new battery production capacities in Valencia and at the Seat headquarters in Martorell to support further electric vehicle production in the region

Front Cover Summer 2023-LR

AMS Summer 2023 – JLR goes electric


In our AMS Summer digital edition, we have features on JLR’s plans to transform its end-to-end industrial system, ready for new electric models, Seat’s technical upgrades to production operations and upskilling the workforce, and insights into developments at Audi’s Neckarsulm plant, and more.


Seat: Digital tools, shopfloor innovations and multi-brand manufacturing


Markus Haupt has returned to his professional roots in Barcelona. As the board member in charge of production and logistics, he now has the fortunes of Seat’s manufacturing operations in his hands

AP special edition smart factory

Smart Factory Special Edition - Automobil Produktion


Read about the latest developments in Industry 4.0 featuring SEAT, Audi and more from AMS sister publication Automobil Produktion in this special edition for the Hannover Messe

BMW Brilliance Automotive plant Lydia, China

China: European, US and Japanese Vehicle Manufacturers rebalance production and supply chains


AMS looks at the changing role of the Chinese operations of European and other long established brands’ operations in China and their changing roles in the global auto sector

Seat Martorell site

Seat’s Martorell site celebrates 30th anniversary


The Martorell, Spain, factory has built more than 12m units of 45 car models in the past 30 years

VW Lab in Salzgitter

Volkswagen launches battery cell-making company PowerCo


PowerCo could produce enough cells for 3m electric vehicles a year by 2030 across six ‘standardised’ European gigafactories.


VW and Seat announces €10 billion EV investment to electrify Spain


Volkswagen AG and Spanish OEM SEAT S.A will be investing €10 billion ($10.6 billion) into a huge electrification strategy in Spain, supporting the localisation of electric vehicle and battery output.

VW ID.3 production dresden battery pack

EV battery supply chains on the move

2021-06-08T13:34:00+01:00By and

As electric vehicles become serious business for OEMs, they are reassessing their battery supply and manufacturing bases, putting their eggs in multiple baskets and taking more control of the process.

SEAT Effibot AMR robot

Seat adds logistics cobots at Martorell


Spanish carmaker Seat has started using two autonomous mobile robots (AMRs) at its plant in Martorell for the picking of parts from its onsite storage warehouses.

VW ID3 Platform

Carmakers pledge to switch to all-electric vehicles


The wave of electrification is slowly turning into a tsunami, in Europe at least. Illya Verpraet takes a look at some of the big manufacturing plans in 2021

Christian Friedl Director SEAT Martorell with Leon

Christian Friedl takes over as director of Seat Martorell


Christian Friedl is moving from Porsche to become director of Seat’s Martorell plant in Spain, starting from January 1. He replaces Rainer Fessel, who is moving to take over the management of the VW factory in Wolfsburg.


SEAT restart plan includes huge programme of Covid-19 testing


A planned production restart for Martorell from 27 April will be backed by an ambitious testing programme covering thousands of SEAT workers

Seat Relizane Algeria

AMS on Africa: Part 2 – Algeria thinks big


Algeria has ambitions to be the Africa’s next major automotive manufacturing hub and the OEMs are lining up to make it happen

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