Seat: Digital tools, shopfloor innovations and multi-brand manufacturing
Markus Haupt has returned to his professional roots in Barcelona. As the board member in charge of production and logistics, he now has the fortunes of Seat’s manufacturing operations in his hands
Smart Factory Special Edition - Automobil Produktion
Read about the latest developments in Industry 4.0 featuring SEAT, Audi and more from AMS sister publication Automobil Produktion in this special edition for the Hannover Messe
China: European, US and Japanese Vehicle Manufacturers rebalance production and supply chains
AMS looks at the changing role of the Chinese operations of European and other long established brands’ operations in China and their changing roles in the global auto sector
Seat’s Martorell site celebrates 30th anniversary
The Martorell, Spain, factory has built more than 12m units of 45 car models in the past 30 years
Volkswagen launches battery cell-making company PowerCo
PowerCo could produce enough cells for 3m electric vehicles a year by 2030 across six ‘standardised’ European gigafactories.
VW and Seat announces €10 billion EV investment to electrify Spain
Volkswagen AG and Spanish OEM SEAT S.A will be investing €10 billion ($10.6 billion) into a huge electrification strategy in Spain, supporting the localisation of electric vehicle and battery output.
EV battery supply chains on the move
As electric vehicles become serious business for OEMs, they are reassessing their battery supply and manufacturing bases, putting their eggs in multiple baskets and taking more control of the process.
Seat adds logistics cobots at Martorell
Spanish carmaker Seat has started using two autonomous mobile robots (AMRs) at its plant in Martorell for the picking of parts from its onsite storage warehouses.
Carmakers pledge to switch to all-electric vehicles
The wave of electrification is slowly turning into a tsunami, in Europe at least. Illya Verpraet takes a look at some of the big manufacturing plans in 2021
Christian Friedl takes over as director of Seat Martorell
Christian Friedl is moving from Porsche to become director of Seat’s Martorell plant in Spain, starting from January 1. He replaces Rainer Fessel, who is moving to take over the management of the VW factory in Wolfsburg.
SEAT restart plan includes huge programme of Covid-19 testing
A planned production restart for Martorell from 27 April will be backed by an ambitious testing programme covering thousands of SEAT workers
AMS on Africa: Part 2 – Algeria thinks big
Algeria has ambitions to be the Africa’s next major automotive manufacturing hub and the OEMs are lining up to make it happen
Success for Seat
Spain’s biggest exporter has turned its finances around and looks to have a bright future. Ian Henry reports
Interview: Luca de Meo, CEO, SEAT
Seat has a long history of making affordable and reliable cars, but how will the company continue to do so while also electrifying its line up? Michael Nash sits down with Luca de Meo to find out
SEAT Martorell paintshop
SEAT Martorell produces the Ibiza, Arona, Leon and Audi A1. The plant has seen a substantial €23m investment to automate one of the lines in the paintshop and install a new colour booth for painting the two-tone bodies of the Arona and A1
Wolfsburg plant makes SEAT Tarraco
Germany - Volkswagen's Wolfsburg plant has started making the SUV, which is based on the MQB platform. This marks the first time in 20 years that the facility will make a model without the VW badge, the last of which was the SEAT Arosa in 1998.
SEAT plant starts Audi A1 production
Spain - The compact car is now being made at the SEAT plant in Martorell, which is located about half an hour from Barcelona. It was previously made at Audi's plant in Brussels.
SEAT starts assembling Arona and Leon
Algeria - The Spanish OEM has started building the two models in the city of Relizane, Algeria, at a plant owned by the Volkswagen Group and Sovac. It already assembles the Ibiza here, but as SEAT vice president for marketing and sales Wayne Griffiths explained, localising Arona and Leon assembly ...
SEAT to steer VW in North Africa
Spain - The Spanish OEM will reportedly start coordinating the strategy of VW Group in the region as it hopes to decentralise its territorial structure and improve efficiency. The news comes soon after SEAT started making the Ibizia in Algeria.
SEAT increases production at Martorell
Spain - The number of cars made at the plant rose by 12.3% during the first quarter of 2018, reflecting the sales success of the Ibizia, Arona and Leon. As a result, the company is hiring an additional 250 people to work at the factory.