AMS
Digital advertising specifications
Website banners
Leaderboard advert
- 970x90px, 320x100px, 468x60px
- GIF or JPG format (animated GIF recommended)
- max file size 200KB
- URL link to client website or product page
- Advert should include a clear call to action
MPU advert
- 300x250px, 300x600px
- GIF or JPG format (animated GIF recommended)
- max file size 200KB
- URL link to client website or product page
- Advert should include a clear call to action
Wallpaper advert (home page take over)
- Photoshop template file provided upon request
- GIF or JPG format (animated GIF recommended)
- max file size 200KB
- URL link to client website or product page
- Advert should include a clear call to action
Newsletter advertising
Newsletter banner
- 600x100px
- GIF or JPG format (animated GIF not recommended)
- max file size 200KB
- URL link to client website or product page
- Banner should include a clear call to action
Plus
- 300x250px
- GIF or JPG format (animated GIF recommended)
- max file size 200KB
- URL link to client website or product page
- Advert should include a clear call to action
Newsletter text advert
- 600x400px thumbnail image, JPG format, max file size 200KB
- headline text (10 words)
- summary text (35 words)
- Call to action text (2-3 words)
- URL link to company website or product page
FUEL emails
Required
- Subject line (6-10 words)
- Super subject line (6-10 words)
- Company logo, 100px height, JPG format, max file size 200KB
Plus
- Email copy as an HTML file
Or
- 600x300px hero image, JPG format, max file size 200KB
- Email body copy - 100-200 words
- A clear call to action to drive clicks
- URL link to company website or product page
- 1 or 2 additional supporting images (optional), JPG format, max file size 200KB
Required
- Link to the video hosted on YouTube or Vimeo
- Video title (10 words)
- Video teaser text (20 words)
- Video intro text (40 words)
- 600x400px thumbnail image, JPG format, max file size 200KB
- URL link to company website or product page
Whitepaper promotion
Whitepaper download page
- The whitepaper / report (PDF file)
- 600x400px thumbnail image, JPG format, max file size 200KB
- 780x520px promo banner including whitepaper title and “download now” call to action, JPG format, max file size 200KB
- Whitepaper title
- Teaser text (40 words)
- Intro text (150 words)
- 1x 780px wide supporting image to include on website page, JPG format, max file size 200KB
- Exact company name, business address and contact email to include on AMS & Sponsor co-privacy policy
Plus
Leaderboard advert
- 970x90px, 320x100px, 468x60px
- GIF or JPG format (animated GIF recommended)
- max file size 200KB
- URL link to client website or product page
- Advert should include a clear call to action
Plus
MPU advert
- 300x250px, 300x600px
- GIF or JPG format (animated GIF recommended)
- max file size 200KB
- URL link to client website or product page
- Advert should include a clear call to action
Plus
- Subject line (6-10 words)
- Super subject line (6-10 words)
- Company logo, 100px height, JPG format, max file size 200KB
- Audience wishlist e.g. company types, job functions, job seniorities, countries / regions (up to 15,000 contacts)
And
- Email copy as an HTML file
Or
- 600x300px hero image, JPG format, max file size 200KB
- Email body copy - 100-200 words
- A clear call to action to drive clicks
- URL link to company website or product page
- 1 or 2 additional supporting images (optional), JPG format, max file size 200KB
Channel partnership
Required
- 1180x326px hero image including company logo + social media icons (LinkedIn, Twitter, Facebook, YouTube, Instagram), JPG format, max file size 200KB (example)
- 375x600px tower advert with clear call to action, GIF or JPG format (animated GIF recommended), max file size 200KB
- URL link to company website or product page (for the 1180x326 banner)
- URL links to company social media channels (for the 1180x326 banner)
- URL link to company website or product page (for the 375x600 banner)
- 1-3 1200x628px images (with no logo / text / icons) to use for the LinkedIn ad, JPG format, max file size 200KB
Plus
Leaderboard advert
- 970x90px, 320x100px, 468x60px
- GIF or JPG format (animated GIF recommended)
- max file size 200KB
- URL link to client website or product page
- Advert should include a clear call to action
And
MPU advert
- 300x250px, 300x600px
- GIF or JPG format (animated GIF recommended)
- max file size 200KB
- URL link to client website or product page
- Advert should include a clear call to action
Pinned post
- 1200x627px image, JPG format, max file size 200KB
- 50 words of copy + clear call to action
- URL link to client website or product page
- Any # hashtags or @ company tags to be included
Poll
- Poll question, max 140 characters
- Up to 4 selectable answers, max 30 characters each
- 50 words of copy introducting the poll
- Additional 20 words of copy introducing your company + clear call to action
- URL link to client website or product page
- Any # hashtags or @ company tags to be included
Plus
- 1200x627px image, JPG format, max file size 200KB
- 50 words of copy for poll results post + clear call to action
- URL link to client website or product page
- Any # hashtags or @ company tags to be included
Digital magazines
Full screen advert
Desktop
- 1280x720px
- 160px left and right padding
- PNG, JPG, GIF or MP4 file format, save at highest quality
Tablet
- 768x1024px
- 50px left and right padding
- 102px top and bottom padding
- PNG, JPG, GIF or MP4 file format, save at highest quality
Mobile
- 480x710px
- 40px left, right and bottom padding
- PNG, JPG, GIF or MP4 file format, save at highest quality
Advert within article
Desktop
- 1280x340px
- 160px left and right padding
- PNG, JPG, GIF or MP4 file format, save at highest quality
Tablet
- 768x450px
- PNG, JPG, GIF or MP4 file format, save at highest quality
Mobile
- 480x300px
- PNG, JPG, GIF or MP4 file format, save at highest quality
Video within article
Required
Ad copy deadlines
- Website banners - 5 working days before your campaign start date**
- Newsletter advertising - 5 working days before your campaign start date**
- FUEL emails - 5 working days before your campaign start date**
- Video promotion - 5 working days before your campaign start date**
- Whitepaper promotion - 5 working days before your campaign start date**
- Channel partnerships - 5 working days before your campaign start date**
- Social media - 5 working days before your campaign start date**
- Digital magazines - 2 weeks for edition publication date***
** Campaign start date to be prior agreed with your account manager
*** Please ask your account manager for relevant date