Ontario, Canada – David Mondragon has taken up his new post as President and CEO of Ford Motor Company of Canada. “It’s an exciting time to join Ford of Canada as we accelerate plans to introduce new fuel-efficient vehicles, especially small cars and crossovers, which are exactly what Canadian consumers are asking for,” Mondragon said.

During his 23 years with Ford, Mondragon has held a variety of roles in sales and marketing and was previously general manager for the southwest region, Ford’s largest in the US.

He began his Ford career in an entry-level administrative job at the Edison (New Jersey) assembly plant and moved on to a variety of management positions in marketing programmes, field operations, contests and incentives, and sales training.

As manager of marketing programmes and strategy, Mondragon directed national incentive programmes and led the strategy for more than 80 motor shows across America. Mondragon replaces Barry Engle, who has been named President and CEO of New Holland Agricultural Equipment.

Meanwhile, Grant Belanger, Director of Operations for Ford South America has been appointed as Executive Director, Global Manufacturing Business Offi ce, located in Michigan. Belanger reports to Joe Hinrichs, Group Vice-President of Global Manufacturing.

Belanger will be replaced in Sao Paulo by Todd Bryant, formerly Plant Manager at Ford’s Kentucky Truck Plant.