Fisker is working toward the release of its fully electric SUV, Fisker Ocean, due for release in 2022. Though a US site for manufacturing the vehicle is still to be determined, the company management believe that recent battery production and supply are providing opportunities to succeed.

Lithium-ion batteries are still very expensive, which raises the price of the end vehicle beyond the mass market, and until volume production is achievable the ticket price of those vehicles will continue to constrain demand.

“What is going to become important over the next five-to-seven years is how you get the pricing down on the batteries so you can truly offer vehicles that are the same price, or perhaps a better price, than a similar gasoline vehicle,” observes Henrik Fisker. “The only way you can do that is you’ve got to somehow create a supply chain that has a million units a year.” Tesla is currently the only EV maker with anything approaching that volume, with annual production of around 400,000. However, the model for vehicle production is changing…