David PeelUK – Currently CEO of Peugeot Citroen Retail Group UK, David Peel will replace Neil Moscrop, who is retiring as brand director Peugeot UK at the end of March, after 36 years of service. The handover will take place progressively next month.

“The Peugeot product range has recently completed an accelerated invigoration phase, and today has its most appealing line-up,” said Peel. “I am really excited and passionate about the opportunity to lead Peugeot in the UK and will draw from my considerable retail experience to drive the brand forward.”

In his new role, Peel will report to Stéphane Le Guével, PSA UK director general.