Indonesia – Patrik Nilsson, who has previously worked for Porsche and Koenigsegg, moves to the company from McLaren Automotive, where he was operations manager for Europe. As regional director, he will be based at the new Aston Martin offices in Singapore after a familiarisation period in the UK.
Nilsson has experience of developing sales and aftersales teams for prestige brands and, according to Aston Martin, he has “a broad understanding of brand positioning and maintaining business focus in developing markets”.
Welcoming Nilsson to the company, global sales director Christian Marti noted the importance of the Asia-Pacific region for Aston Martin.
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