UK – The new business will focus on designing and engineering high-specification vehicles, bespoke commissions, heritage products and branded goods. Led by managing director John Edwards, these activities will be housed within a state-of-the-art technical centre and a new heritage vehicle workshop in the West Midlands.
Situated near to the existing JLR headquarters, the technical centre will feature “Formula 1-inspired” flexible workshops, a fully automated paintshop and a customer commissioning suite for bespoke services and vehicle personalisation.
The new heritage vehicle workshop at Browns Lane, Coventry, the “spiritual home” of Jaguar, will be the production location for the six recently announced lightweight E-Type recreations and will also enable the expansion of servicing and restoration offerings. The expanded heritage business will open on August 1, 2014.
The JLR Special Operations designers and engineers will be managed by Paul Newsome, director of Special Vehicle Operations, who recently joined the company from Williams Advanced Engineering. A team of 150 will be based at the technical centre.