Zilina, Slovakia – Kia has announced the appointment of Byung-Tae (Brandon) Yea to the position of President of Kia Motors Europe. He succeeds Sun-Young Kim, who after five years as head of Kia Motors Europe is to be reposted to the company’s Seoul headquarters.

Yea, 53, was most recently president of Kia in the Middle East and Africa region, based in Dubai.