Monika ReimelUS – Monika Reimel will become regional vice-president for the Central Region, effective March 1, while Shaun Bugbee will assume the role of regional vice-president for the East Region from April 1. Reimel and Bugbee will lead all aspects of BMW’s business in their respective areas, including the regional staff, market teams and dealers.

Reimel, with over 15 years of operational and leadership experience, will succeed Ken Schaeffer, who has moved into the role of head of New Vehicle Sales. For the past two years, Reimel has been BMW’s regional aftersales manager in the Eastern Region, responsible for parts sales and customer satisfaction as well as the technical and non-technical aftersales teams.

Bugbee has served BMW Group for 18 years and spent the last three years in Munich, where he is currently regional COO for Europe and Africa, with responsibility for 15 markets. He will replace Dan Creed.