来自欧洲的拓荒者

Body-Shop_1-copy-2

安谢塔(Anchieta)作为大众汽车在德国之外的第一家工厂,为该制造商在巴西树立了一个不可动摇的领先地位。Joanne Perry来一探究竟在第二次世界大战的浩劫之后,大众汽车打算在外国寻找一个汽车生产基地之初,就首选了这个圣保罗周边的汽车制造枢纽。1950年,德国和巴西达成双边贸易协定,开启了汽车出口的新篇章,并在巴西开始了Transporter和Beetle汽车的全散件组装业务;1953年,大众公司在Ipiranga建立了一个小型装配厂。不久之后,大众公司又在巴西建立第一个汽车制造厂:安谢塔工厂于1959年正式启动。

THIS ARTICLE IS AVAILABLE TO REGISTERED USERS ONLY.

To continue reading this article and others like it, please SIGN-IN or REGISTER FREE today

Join us today for free

AMS Comp Tablet and print phone image 400px

Register free now to stay up-to-date with the latest industry developments, trends, and analysis, to find in-depth reports and intelligence and to connect with your peers.

Your free registration includes:

  • Access to our exclusive content
  • Bi-Weekly enewsletter
  • Option to save articles to a personal library
  • Ability to comment on articles
  • Full access to the digital news archives
  • Ability to manage your profile and communication preferences

Gain access to our exclusive content and features register free today

Non-registered users are able to access two AMS exclusive articles per week. You have now used your allocation.
To continue reading this article and others like it, please SIGN-IN or REGISTER FREE today.