UK – As managing director of BMW Group UK and Ireland, Graeme Grieve will replace Tim Abbott, who has been appointed managing director for the OEM in South Africa. Grieve will take up his new position on October 1.
Grieve joined BMW UK in 1990, holding several positions before his appointment as sales director in 2001. He served Rolls-Royce as global sales and marketing director from 2006, then moved to Munich in 2009 to take responsibility for BMW’s Importer business. He also established a global sales organisation for MINI within the BMW Group.
“While the current business environment remains dynamic, our strong brands and outstanding range of cars and motorcycles provide many opportunities,” commented Grieve. “My role will be to give clear leadership and direction to the company and to continue our strong partnership with our dealer network to meet the challenges which lie ahead.”
Meanwhile, Abbott’s new role in South Africa will involve responsibility for a team of 4,500 employees at Plant Rosslyn, the national sales company and BMW Financial Services.