This 50/50 joint-venture to produce and sell Citroën vehicles in Iran will cover the entire process from design through to vehicle marketing. The partners say over €300m will be invested in manufacturing and R&D capacity over the next five years, and the deal includes technology transfers and sourcing a high level of local content.
Manufacturing will take place at the Kashan plant in Iran, which will be 50%‑owned by PSA Group. It’s stated that this facility offers flexible industrial processes and operates with high environmental standards (water-soluble paints for example).
Initially Citroën models will be imported beginning in early 2017 followed by the production of three vehicles adapted for the Iranian market in 2018.