Auburn Hills, MI. – Chrysler has published details covering an executive reshuffl e at the group, which includes the appointment of Reid Bigland as President and CEO of Dodge.
Bigland will also become Head of Sales for the company, while also remianing in his current role as CEO of Chrysler Canada. He takes over from Ralph Gilles, who will become Head of Design.
Gilles will also lead a new niche brand, Street and Racing Technology, which previously acted as a tuning company for Dodge, producing high-performance versions of various vehicles, incuding the Viper.