CEO Adrian Hallmark has led Bentley since February 2018 when he returned to the company he originally left back in 2005 as sales and marketing director. He remained in the VW Group before leaving for a seven-year stretch at Jaguar Land Rover. He retook the reigns in a dark time, presiding over the company’s first loss in seven years, but as he tells AMS, he is making changes at the plant to make it more cost effective and planning for an electric future.
The VW annual report mentioned you had reduced costs, how was that achieved?
We’ve made big changes to our overhead structure and taken costs out, left, right and centre without affecting the core business. We’ve made a massive effort on lean and that’s flowing through. It means that we can actually grow the volume and models in without increasing headcount. And we’ve also set the challenge to the whole organisation to do two things. One is to totally reengineer the way we do things.
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