Website banners
Leaderboard + MPU package
- 970x250px, 320x100px, 468x60px leaderboard banners
- 300x250px & 300x600px MPU banners
- HTML5 ZIP bundle format (one bundle per banner size above)
- Max file size 150KB (Google Ads requirement)
- HTML5 ZIP bundles should include a click tag (URL link) to client website or product page
- Adverts should be animated
Adverts should include a clear call to action
Newsletter advertising
In Focus newsletter sponsor
- 600x400px company logo, JPG format, max file size 500KB
- Company bio (50 words)
- URL link to company website or product page
- 2-4 selected pieces of partner content to include (e.g. articles, podcasts, whitepapers, videos)
- Preferably your partner content published on the AMS webiste. If there isn’t any available then we can link to content on your website
- 1280x170px pop-up banner, JPG format, max file size 500KB, including a clear call to action
Weekly newsletter sponsor
- 600x400px company logo, JPG format, max file size 500KB
- Company bio (50 words)
- URL link to company website or product page
- 2-4 selected pieces of partner content to include (e.g. articles, podcasts, whitepapers, videos)
- Preferably your partner content published on the AMS webiste. If there isn’t any available then we can link to content on your website
- 1280x170px pop-up banner, JPG format, max file size 500KB, including a clear call to action
Solus emails
Required
- 2x subject lines (6-10 words)
- 2x super subject lines (6-10 words)
- Company logo, 100px height, JPG format, max file size 500KB
- Audience wishlist e.g. company types, job functions, job seniorities, countries / regions
And
- Complete email provided as an HTML file
Or
- 600x300px hero image, JPG format, max file size 500KB
- Email body copy (200-300 words)
- A clear call to action to drive clicks
- URL link to company website or product page
- 1 or 2 additional supporting images (optional), JPG format, max file size 500KB
Video promotion
Required
- 1920x1080px video, MP4 format, 60-90 second duration
- 1920x1080px YouTube thumbnail image, JPG format, max file size 500KB
- Video title (10 words)
- Video teaser text (20 words)
- Video description text (200-300 words)
- 600x400px website thumbnail image, JPG format, max file size 500KB
- URL link to company website or product page
- 1200x627px LinkedIn image, JPG format, max file size 500KB
- Any #hash, @company or @people tags to be included in social posts
- 1280x170px pop-up banner, JPG format, max file size 500KB, including a clear ’watch now’ call to action
Whitepaper promotion
Whitepaper download page
-The whitepaper / report (PDF file)
- 600x400px thumbnail image, JPG format, max file size 500KB
- 800x200px promo banner including whitepaper title and “download now” call to action, JPG format, max file size 500KB
- Whitepaper title (10 words)
- Teaser text (20 words)
- Whitepaper description text including:
Introduction to the whitepaper (100-150 words)
3-5 key reasons to download the whitepaper (25 words each)
CTA statement (20 words)
Example download page
Plus
Promotional e-blast
- 2x subject lines (6-10 words each)
- 2x super subject lines (6-10 words each)
- Company logo, 100px height, JPG format, max file size 500KB
- Audience wishlist e.g. company types, job functions, job seniorities, countries / regions
And
- Complete email provided as an HTML file
- Example email
Or
- 600x150px hero image including whitepaper title and “download now” call to action, JPG format, max file size 500KB
- Email body copy including:
Introduction to the whitepaper (70-80 words)
- 3-4 key whitepaper highlights (15-20 words each)
- CTA statement (10-15 words)
Example email
Plus
Newsletter banner
- 600x150px banner
- JPG format (no animated GIFs)
- max file size 500KB
- Banner should include a clear ’download now’ call to action
Plus
Pop-up banner
- 1280x170px banner
- JPG format (no animated GIFs)
- max file size 500KB
- Banner should include a clear ’download now’ call to action
Plus
For LinkedIn
- 1200x627px image, JPG format, max file size 500KB, including a clear ’download now’ call to action
- Any #hash, @company or @people tags to be included in posts
Thought leadership (online only or republish of print article)
Article
- 600x150px banner
- JPG format (no animated GIFs)
- max file size 500KB
- Banner should include a clear ’read now’ call to action
Plus
- 1280x170px banner
- JPG format (no animated GIFs)
- max file size 500KB
- Banner should include a clear ’read now’ call to action
Plus
- 600x400px company logo, JPG format, max file size 500KB
- Company bio (50 words)
- URL link to company website or product page
- 2-3 1200x627px images, JPG format, max file size 500KB
- Any #hash, @company or @people tags to be included in social posts
Podcast
- 600x150px banner
- JPG format (no animated GIFs)
- max file size 500KB
- Banner should include a clear ’listen now’ call to action
Plus
- 1280x170px banner
- JPG format (no animated GIFs)
- max file size 500KB
- Banner should include a clear ’listen now’ call to action
Plus
- 600x400px company logo, JPG format, max file size 500KB
- Company bio (50 words)
- URL link to company website or product page
- 2-3 1200x627px images, JPG format, max file size 500KB
- Any #hash, @company or @people tags to be included in social posts
Video
600x150px banner
- JPG format (no animated GIFs)
- max file size 500KB
- Banner should include a clear ’watch now’ call to action
Plus
- 1280x170px banner
- JPG format (no animated GIFs)
- max file size 500KB
- Banner should include a clear ’watch now’ call to action
Plus
- 600x400px company logo, JPG format, max file size 500KB
- Company bio (50 words)
- URL link to company website or product page
- 2-3 1200x627px images, JPG format, max file size 500KB
- Any #hash, @company or @people tags to be included in social posts
Social media
Pinned post
- 1200x627px image, JPG format, max file size 500KB, including a clear call to action
- 50-100 words of copy + clear call to action
- URL link to client website or product page
- Any #hash, @company or @people tags to be included
Ad copy deadlines
- Please submit your creative to AMSadcopy@ultimamedia.com by the following deadlines:
Website banners - 7 working days before your campaign start date**
Newsletter advertising - 7 working days before your campaign start date**
FUEL emails - 7 working days before your campaign start date**
Video promotion - 7 working days before your campaign start date**
Whitepaper promotion - 7 working days before your campaign start date**
Thought leadership - 7 working days before your campaign start date**
Social media - 7 working days before your campaign start date**
** Campaign start date to be prior agreed with your account manager
