The carmaker is strengthening its digital first production model with upgrades and enhancements throughout.
The launch of the Mercedes-Benz Concept CLA Class at IAA Mobility, Munich shows digital first production is now firmly at the heart of Mercedes-Benz’s vision and increasingly global implementation, according to the OEM
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Mercedes-Benz is investing hundreds of millions in a new digital, low-emission paint shop in Sindelfingen, powered by AI, digital twins and green energy.
Mercedes-Benz Bremen is building 10 models across drivetrains, piloting AI tools and expanding Maybach production—without committing to full electrification.
The Mercedes-Benz plant in Wörth is rolling out a new painting technology for its truck cabs, which is expected to cut energy consumption by up to 40%.
