Join the next AMS livestream as we investigate the materials, design processes and digital tools that OEMs including Ford and tier suppliers like Gestamp are using to create lightweight vehicle architectures and ensure more efficient production.

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Reducing weight in vehicle structures and components has taken on a new level of importance with the shift to electric powertrains and a growing focus on sustainability in manufacturing. Addressing this challenge, designers and manufacturing engineers have a range of proven and emerging materials to work with that offer the required combination of strength and light weight. Optimising the material mix and application in a vehicle’s architecture is a key factor both in the performance of electric cars and in maintaining efficient, low carbon production.

Join this exclusive AMS Livestream Hour that will feature leading designers, engineers and materials specialists at Ford, Gestamp, SSAB and ArcelorMittal, who will be presenting live case studies and be available for audience questions. 

Two leading designers from Ford, Elvir Mesalic and Scott Anderson will give exclusive insight into light-weighting considerations and innovations in two of the carmakers most important new vehicle models, the electric pickup Ford F-150 Lightning, and the new Ford Maverick hybrid compact truck. In both cases, lead Ford designers worked closely with engineering teams to bring material and light-weighting innovations in the exterior and interior, and make sure they were optimal for production as well. 

A leading expert from Gestamp will share insights on the company’s light-weighting advances in areas including chassis and body-in-white. And specialists at steel suppliers SSAB and ArcelorMittal will discuss materials processes and digital tools for lightweight body construction

Register to join this session and interact live with our panel of experts on topics including:

  • Simulating EV body structures
  • Modelling material performance
  • Ensuring design innovations can be built
  • Lightweighting components
  • Multi-material challenges in design and production

Thursday July 8 – 9.30 (EDT) 14.30 (BST) 15.30 (CEST)

Register Now


Elvir Mesalic, Ford, senior exterior designer

Elvir Mesalic
Senior Exterior Designer
Ford Motor Company

Elvir Mesalic’s latest work was the exterior designer for the F-150 Lightning electric pickup, where he led the design of the Lightning’s Mega Power Frunk. He has also recently worked on exterior designs for Bronco, Mustang and F-150 First Responder. Elvir’s previous role was a senior designer at Ford of Europe, where he contributed to the designs for S-Max, EcoSport, Kuga and Transit. Before Ford, Elvir was a designer for DeLorean Aerospace, FCA Group and General Motors. He received a Bachelor of Fine Arts in Transportation Design from the College for Creative Studies.

Scott Anderson, Ford, interior designer

Elvir Mesalic
Lead Interior Designer SUVs and Trucks
Ford Motor Company

Scott Anderson was most recently the interior design manager for the Ford Maverick and the Bronco Sport rugged CUV. Scott worked previously as a designer for Chrysler, Lotus, GM, Rivian and AMG Mercedes. He graduated with a Bachelor’s Degree in mechanical engineering from Michigan Tech University, as well as a Masters Degree in mechanical engineering, aerodynamics from Oakland University. Scott received his transportation design degree from the College of Creative Studies. While designing vehicles, Scott and his team focus on sustainability in design, customer design research and human-centred design, but more specifically, look at customer insights and future trend research to drive product innovation.


Robert Ström
Automotive Design Specialist

Robert has worked for SSAB for more than ten years, supporting automotive customers exploring methods to integrate lighter and stronger materials. He has a MSc in mechanical engineering and worked on crash simulations at BMW. He also has deep knowledge of the design of cold forming steel with very high strength levels, ideal for lightweight vehicle body construction in the EV generation.


Guest TBC

Guest TBC



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Nick Holt
Automotive Manufacturing Solutions, Ultima Media

With over 20 years’ experience covering the automotive industry, Nick is responsible for editorial across Automotive Manufacturing Solutions. He has gained wide experience of automotive production operations, visiting OEM and tier supplier factories in Europe, India, China and the US.

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Christopher Ludwig
Automotive Manufacturing Solutions, Ultima Media

Christopher Ludwig is responsible for editorial production and strategy across Ultima Media’s global automotive media platforms, including Automotive Logistics, Automotive Manufacturing Solutions, Car Design News and its business intelligence unit, Automotive from Ultima Media. He’s covered the automotive industry and supply chain for 15 years and has nearly 20 years’ experience in the media and publishing business. He has an MSc from the London School of Economics and Political Science.


In Partnership


SSAB is a highly specialized global steel company, driven by close relationships with its customers. SSAB innovates in advanced high-strength steels for the automotive industry, providing Docol® AHSS steels and expert resources to automakers so they can meet their lightweighting and crash performance goals. SSAB supplies a large number of standard grades of Docol® high-strength automotive steels — including AHSS, UHSS and gigapascal strengths — with hundreds of variations to meet specific VDA, SAE, EN, JIS, and OEM standards.

SSAB has been at the forefront of sustainability in many ways. With confidence deriving from its traditions, it now strives to do even more. SSAB’s plan is to offer fossil-free steel to the market in 2026 and to eliminate all of its CO2 emissions by 2045. 


ArcelorMittal is the world’s leading steel and mining company, with a presence in 60 countries and primary steelmaking facilities in 18 countries. In 2019, ArcelorMittal had revenues of $70.6 billion and crude steel production of 89.8 million metric tonnes, while iron ore production reached 57.1 million metric tonnes.

Our goal is to help build a better world with smarter steels. Steels made using innovative processes which use less energy, emit significantly less carbon and reduce costs. Steels that are cleaner, stronger and reusable. Steels for electric vehicles and renewable energy infrastructure that will support societies as they transform through this century. With steel at our core, our inventive people and an entrepreneurial culture at heart, we will support the world in making that change. This is what we believe it takes to be the steel company of the future.


The Automotive Manufacturing Solutions Livestream Hour is produced by Christopher LudwigNick Holt and the AMS content team. Please contact us if you are interested in participating.

For commercial opportunities please contact Andrew Fallon.