Vehicle companies have always changed production arrangements, with moves frequently coinciding with model or platform changes. These changes also normally involve major re-tooling and investment at the factories concerned. In Europe, as the industry transitions away from ICE vehicles to EVs this trend is intensifying. As the largest companies – especially Stellantis and Volkswagen – have sought to maximise efficiencies and synergies across their multiplicity of brands, the industry is witnessing further change, with formerly single brand plants transitioning into multiple brand operations. This review provides a comprehensive examination of the shifting production strategies within the European automotive industry as it navigates the transition from internal combustion engine (ICE) vehicles to electric vehicles (EVs).