Mahindra & Mahindra partners with ABB Robotics to implement PixelPaint technology in its new EV line. The innovative system ensures precise paint application with minimal waste; a key step in automotive personalisation and efficiency for the Indian market.

Firefly A car, half in pencil, with no colour, half in realistic colour, being sprayed with colourfu

The integration of ABB’s tpaint tech is said to ensure 100 percent paint application with no overspray or airbourne misting

Mahindra & Mahindra Ltd (M&M), India’s leading SUV manufacturer, has selected ABB Robotics’ innovative PixelPaint technology for its new electric vehicle (EV) paint facility. The cutting-edge technology, which takes its inspiration from the inkjet printer, is set to begin serial production in 2025, making M&M the first OEM in India to adopt this technology for painting contrasting roofs and pillars.

ABB’s PixelPaint technology is known for its ability to apply large areas of uniform color as well as intricate details with high levels of accuracy.

Joerg Reger, Managing Director of ABB Robotics, Automotive Business Line

Joerg Reger, Managing Director of ABB Robotics, Automotive Business Line

“Our revolutionary PixelPaint technology can apply large areas of uniform color as well as the tiniest details with complete accuracy, without delaying the production line or the need for manual intervention,” commented Joerg Reger, Managing Director of ABB Robotics Automotive Business Line. The system’s automated process will enable Mahindra’s paint shop to apply finishes like contrasting roof and pillar treatments seamlessly.


ABB Robotics’ PixelPaint printer head

PixelPaint operates through a paint head with over 1,000 minute, individually controlled nozzles, mounted on an ABB robot from the IRB 5500 paint series. This is addtionally complemented by ABB’s 3D vision system and coordinated by RobotStudio planning and programming software.

The integration ensures 100 percent paint application with no overspray or airbourne misting, thereby eliminating labour-intensive masking and repeat trips through the paint shop, resulting in minimal waste and precise detail reproduction.

The growing demand for personalisation in the automotive industry makes PixelPaint an exemplary technology, aiding in Mahindra’s establishment within the luxury segments. The implementation includes 42 robots from the IRB 5500 family, further solidifying M&M as a frontrunner in advanced automotive manufacturing in India.

PixelPaint’s precision is said to allow for complex operations such as interior painting and sealing to be performed autonomously.

This in turn, eliminates the need for manual masking, saving time and materials. Additionally, ABB’s RB1000i digitally-enabled paint atomisers enhance transfer efficiency by 10 percent and reduce waste by more than 30 percent, ensuring minimal paint loss. This deployment builds on the existing relationship between ABB and Mahindra & Mahindra, underscoring their commitment to innovation and sustainability in automotive manufacturing.

As ABB’s transformative technologies continue to support the evolution of the industry, Mahindra & Mahindra’s new line of EVs will benefit from enhanced quality, efficiency, and the ability to offer personalised options to its customers.