Jaguar Land Rover will end production of its I-Pace and E-Pace SUVs at Magna Steyr in Austria, pivoting towards a premium all-electric future starting in 2025.
JLR is taking decisive action to streamline its product lineup, focusing on high-margin vehicles and preparing for an all-electric Jaguar brand by 2025. The carmaker has announced it is ceasing production of five “zero profit” models, so far, including the recently announced Jaguar I-Pace SUV (JLR’s first EV), and Jaguar E-Pace (compact PHEV SUV) models.
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