JLR and Chery sign a “transformative” agreement to revive the Freelander brand for EVs in China, signalling a new chapter in innovation and cooperation
Building on a 12-year relationship, JLR and Chery have taken a strategic step forward by signing a Letter of Intent to license the Freelander brand to CJLR for the creation of electric vehicles in China. This collaboration marks a “new era of electrification in China,” by leveraging Chery’s advanced EV technology and JLR’s design prowess
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