By signing-in or registering to watch you consent to receiving further information from us about this livestream and other related news, insights, intelligence and events. You also agree for us to share your contact information with our livestream partners and sponsors who may contact you about their related products and services. For more information about how we use your data and your opt-out rights, please see

Download slides from the session here.

In this episode of the Livestream Hour, we take a look at the journeys of the brave and bold new automotive OEMs and the unique challenges and opportunities that their supply chain and logistics teams face in developing and implementing operations from scratch – with a case study of INEOS Automotive and its much-anticipated launch of the Grenadier 4x4.

While start-up OEMs may not have had to face plant and dealer shutdowns over the past several months, they have had no time to lose in developing international production and logistics networks and building new teams and relationships – remotely in the age of social distancing, of course. Such companies have the chance to develop their logistics with a blank canvas, whether in deciding which competencies to insource or outsource, or to introduce new software and digital processes right from the start rather than rely on legacy IT systems. However, they also often lack the economies of scale and long-standing partners that are so essential to success in automotive logistics and supply chain.

So how can start-up OEM supply chain leaders plan to maximise agility and dynamism while still achieving efficiency and stability in operations – not least during a time of such disruption? Join the conversation and learn more about how upstarts are bringing these exciting products and supply chains to life.

Gain valuable insights on:

  • Building new supply chain organisations
  • The ‘make’ or ‘buy’ decisions facing start-up logistics and supply chain management
  • Balancing agile approaches and economies of scale
  • Choosing strategic logistics partnerships
  • Implementing new technology and digital tools
  • Lessons on launching new products in a crisis

For more on INEOS Automotive, read an interview with Marko Weisshaar and Steve Hayes.


Marko Weissharr 2

Marko Weisshaar
Head of Supply Chain Management
INEOS Automotive

Marko Weisshaar, based in Boeblingen, Germany, is a senior logistics executive with extensive experience leading and developing supply chains in both the automotive and non-automotive sectors across EMEA. Marko joined OEM start-up INEOS Automotive in 2019, responsible for building the supply chain team and establishing the supply chain management (SCM) of the forthcoming Grenadier 4x4 vehicle from the ground up.

Marko’s experience includes almost 10 years working for Siemens AG, holding various logistics leaderships roles and 7 years with automotive tier 1 supplier Grammer AG. He graduated with a diploma in economics from the University of Bamberg and believes that “fun and adaptability is mandatory for successful work”.


Headshot 600 x 600

Christopher Ludwig, Editor-in-Chief
Ultima Media

Christopher is responsible for editorial production and strategy across Ultima Media’s global automotive media platforms, including Automotive Logistics, Automotive Manufacturing Solutions, Car Design News and its business intelligence unit, Automotive from Ultima Media. He’s covered the automotive industry and supply chain for 15 years and has nearly 20 years’ experience in the media and publishing business. He has an MsC from the London School of Economics and Political Science.

In Partnership

Fracht 600 x 200 (1)
Fracht 600 x 200 (1)

REGISTER NOW for our season finale

July 23rd: Livestream Hour season finale part 1 – In conversation with  Matthias Braun, Head of Digitisation, VW Group Logistics

July 29th: Livestream Hour season finale part 2 – Update on North America with Honda’s Hector Martinez, Division Manager CBU and Exports, Honda de Mexico and Maxim Serov, North America Supply Chain Director, Benteler

Season 2 kicks off with Automotive Logistics & Supply Chain Connect Virtual Conference – September 15-17th (details to come)


Join our Livestreams: Automotive insights in real time