One sector of the automotive market that has so far proved slow to move towards electrification is that for the pickup trucks asked not just to carry heavy loads behind their driver cabs but to pull possibly even heavier trailers as well. The reasons are not too difficult to estimate. They might include a need for much greater power than for straightforward passenger cars, unconventional use in possibly remote locations without the possibility of the regular recharging available in urban environments and maybe also consumer scepticism derived in part from an affinity for heavy duty internal combustion engines.