Turkish EV start-up Togg reveals SUV digital device. Just don’t call it a car.
By Peter Murphy2022-11-07T13:25:00
The Togg mobility device will be made available via direct sales instead of a dealership network when it goes on sale via ‘touchpoints’ from 2023.
The five equal partners hold 19% of the enterprise, and Togg itself retains the remaining 5%. The shareholders include two firms, Anadolu and BMC, that already have some auto industry experience since they have built cars, trucks and buses for various foreign automakers.
Togg did not mention in which countries the vehicle will initially be offered, only that it would make “direct sales in a hybrid structure” starting with a first sales “touchpoint” in Istanbul.