EU’s CEPS seeks to stimulate consumer demand for green steel shift

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CEPS recommends a policy framework to boost green steel consumer demand in the automotive sector, highlighting the industry’s ability to drive the shift independently - and pass on the green premium to end-consumers

The Centre for European Policy Studies (CEPS), recently published its recommendations on a policy framework for boosting the demand for green steel in the automotive industry. The publication lent force to the advantageous position the automotive industry finds itself in, which CEPS believes allows it to independently bring about the shift towards green steel solutions. According to CEPS, the automotive industry, (which constitutes approximately 12% of global steel consumption) has the potential to transfer the cost of a ‘green steel premium’ to its end-customers.

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