Global growth startegy
Hyundai announces 100 new models by 2030
Hyundai is sharpening its growth strategy through to 2030 by introducing more than 100 new or revised models - including range extenders - robotaxis with Waymo as well as investments in AI, battery technology and local production are intended to secure growth.
Hyundai has presented a comprehensive five-year plan with regard to new products, technologies and its own production. At CEO Investor Day 2026, the Korean manufacturer announced that it will bring more than 100 new or revised models onto the market worldwide by 2030. At the same time, the company is investing in autonomous driving, robotaxi services, robotics, battery technologies and the expansion of its global manufacturing.
By the end of the decade, Hyundai wants to sell 5.55 million vehicles worldwide and achieve a market share of six per cent. The share of electrified vehicles is to rise from 23 per cent in 2025 to 60 per cent. The basis for this is an unusually broad powertrain strategy that includes battery-electric cars, hybrids, combustion-engine vehicles and, in future, so-called Extended Range Electric Vehicles (EREV). These vehicles combine an electric drive with a range extender.
“Our starting position is stronger than ever before. The Hyundai Motor Group is the third-largest automotive group worldwide and at the same time the second most profitable,” said CEO José Muñoz. “By 2030, we will bring more than 100 new models with different powertrain options onto the market.”
Range extender set to make its debut in 2027
An important building block of the product offensive is the Group's first range-extender model. The Santa Fe EREV is set to launch in the first half of 2027 and, according to the company, achieve a range of more than 965 kilometres. The vehicle is to be produced at the US plant in Alabama.
In addition, Hyundai is planning to enter additional vehicle segments. These include, among others, mid-size pick-ups and light commercial vehicles. Overall, the manufacturer sees growth potential in market segments that have so far been underrepresented. In parallel, the performance brand Hyundai N is being further expanded. By 2030, the company is aiming for annual sales of 100,000 vehicles from the sports model range.
Localisation is gaining in importance
The new announcements complement the North America strategy already presented. As recently as March, Hyundai had announced that it would introduce a total of 36 new or fundamentally revised models for the USA, Canada and Mexico between 2026 and 2030. At the same time, local manufacturing is to be significantly strengthened. By 2030, Hyundai wants to produce around 80 per cent of the vehicles sold in the USA there as well. Local parts sourcing is also set to rise from 60 to 80 per cent.
Europe, too, remains an important building block of the growth strategy. By 2030, according to its own statements, Hyundai wants to cover around 85 percent of the European market with an electrified portfolio. Plans include, among other things, five new SUV models as well as additional light commercial vehicles. Sales of electric vehicles in Europe are to rise from 116,000 units in 2025 to more than 420,000 vehicles by 2030. As early as autumn 2026, Hyundai will bring a new electric model to the European market with the Ioniq 3, which at the same time will be the first vehicle in the region to receive the new Pleos Connect infotainment platform. The model will be produced in Turkey
Overall, Hyundai is planning a global production expansion of 1.27 million units by 2030. North America alone is to receive additional capacities of 500,000 vehicles.
Nvidia becomes the central technology partner
Hyundai is also specifying its plans for autonomous driving. Nvidia is taking on a key role in this. The two companies have recently significantly expanded their cooperation. In future, the Drive Hyperion platform is to serve as the technological basis for automated driving functions. The goal is a scalable architecture from Level 2+ to Level 4.
As early as the end of 2026, real traffic data is to be collected for the further development of the company's own driving AI “Atria AI”. For 2028, Hyundai has announced the introduction of Level 2+ functions in the group's first mass-produced Software Defined Vehicle (SDV). For this, the company is also investing in the necessary infrastructure. From 2029, an AI data centre with more than 50,000 GPUs is to cover the data requirements for autonomous driving functions and software-defined vehicles.
Robotaxis and humanoids in focus
In addition to the traditional vehicle business, Hyundai is increasingly focusing on new mobility and robotics markets. The first Ioniq 5 robotaxis are to be delivered to Waymo in the fourth quarter of 2026. From 2027, Hyundai intends to support the international expansion of autonomous mobility services with this.
At the same time, together with Boston Dynamics, the manufacturer is driving forward the industrialisation of robotics applications. The humanoid robot Atlas is to be deployed at Hyundai Motor Group Metaplant America from 2028. “We are developing into a Physical AI company that develops, produces and deploys robots and robotaxis,” said Muñoz.
In-house battery cells and higher margin targets
Battery technology is also moving further into focus. Hyundai has developed its own battery cells which, according to the company, achieve more than twice the performance of today's high-nickel cells and are intended to reduce charging times by 40 per cent. In addition, a new safety solution is intended to prevent thermal events from spreading within a battery pack.
In financial terms, Hyundai is aiming for an operating margin of over nine per cent by 2030. At the same time, costs along the vehicle life cycle as well as through stronger localisation of production and supply chains are to fall.
With the combination of a broad model offensive, regional manufacturing, software platforms and robotics, Hyundai is pursuing an approach that goes well beyond the traditional automotive business. Whether robotaxis, humanoids or AI infrastructure: the Koreans are increasingly positioning themselves as a technology and mobility group with several growth pillars.
