Driving quality forward: Why digitalisation is transforming automotive manufacturing
In this AMS webinar, we’ll explore how digitalisation and automation are redefining quality in automotive manufacturing — from digital measurement to embedding quality directly into production lines.
Register below
The convergence of digitalisation and automation is reshaping how quality is defined, measured, and delivered. This webinar brings together leading voices from Hexagon to explore two pivotal trends transforming the automotive sector: the digitalisation of measurement and the integration of quality into automated production lines.
You'll hear strategic insights into how digitalisation is revolutionising metrology and quality assurance, while automation is ensuring quality is no longer an afterthought, but a core design principle.
Attendees will gain practical knowledge from real-world use cases, showing how manufacturers are overcoming complex challenges, reducing downtime, cutting rework, and accelerating time-to-market. Industry-leading solutions such as PRESTO will demonstrate how companies can sharpen their competitive edge and protect margins in an industry where every second — and every cent — counts.
The session will also feature a live Q&A hosted by AMS, giving you the chance to put your questions directly to three Hexagon experts.
More than a product showcase, this webinar is a thought leadership session designed to spark ideas, share insights, and equip manufacturers with the tools to navigate the next wave of digital transformation.
What you’ll learn
- Discover how digitalisation is transforming the role of quality in manufacturing.
- Learn how automation can embed quality directly into the production process.
- Hear real-world examples of how leading manufacturers are solving quality challenges.
- Understand the strategic value of metrology solutions in reducing costs and protecting margins.
- Engage directly with Hexagon experts during a live Q&A hosted by AMS.
The challenges this webinar will tackle
- Lack of real-time visibility into quality performance.
- High costs from rework and scrap.
- Inefficiencies in manual inspection and measurement processes.
- Disconnected systems that block data-driven decision-making.
- Difficulty scaling quality processes across global production lines.
- Pressure to protect razor-thin margins in a highly competitive market.
- Playing catch-up with new entrants offering cheaper alternatives.
Speakers
Christian Winterhalter
Global Product Manager
Hexagon Manufacturing Intelligence
Christian Winterhalter serves as the Global Product Manager for the Bridge stationary CMM portfolio within Hexagon’s Manufacturing Intelligence division.
He holds two master's degrees, one in electrical engineering and one in product management and brings over a decade of experience in engineering and manufacturing, including global product launches and strategic product management.
Winterhalter champions digitization and its capacity to enhance productivity. Outside of his professional responsibilities, he enjoys spending time in nature snowboarding, cross-country skiing, and cycling.
Dennis Maier
Offline Automation Program Manager
Hexagon Manufacturing Intelligence
Dennis Maier is Offline Automation Program Manager at Hexagon’s Manufacturing Intelligence division, with almost 20 years of experience in the software industry for non-destructive testing, advanced industrial CT, and 3D data analysis.
He has a proven track record in defect detection, metrology, and holistic quality inspection, with a strong focus on creating authentic 3D digital representations for complete, non-destructive analysis.
Before moving to the division’s Industry Solution Hub, Maier spent more than seven years as General Manager of Hexagon’s Chinese software subsidiary Volume Graphics, where he led strategy and operations. Today, he drives offline automation initiatives to accelerate digital transformation in manufacturing.
Ignazio Dentici
Automotive Industry VP
Hexagon Manufacturing Intelligence
Ignazio Dentici is Automotive Industry VP for Hexagon’s Manufacturing Intelligence division, with a special focus on electrification, digitalisation, and AI for manufacturing.
A lifelong car enthusiast, he has over 20 years of experience across global OEMs, Tier 1 and technology suppliers, where he led strategy and transformational projects towards electrification and software-defined vehicles.
Dentici is a strong advocate for digital twins and their potential to accelerate innovation across manufacturing applications. In his spare time, he is an avid fan of Formula 1 racing.
Moderator
Ilkhan Ozsevim
Assistant Editor
AMS
Ilkhan Ozsevim is a seasoned editor and journalist with a passion for uncovering the latest trends and innovations in the automotive industry.
With a keen eye for detail and a knack for storytelling, Ilkhan has established himself as a trusted voice in the automotive world, specialising in engaging thought leaders and writing insightful features on topics ranging from EVs and smart factories through to automotive logistics and supply chain management.
Sponsor
Hexagon is the global leader in measurement technologies. From microns to Mars, our solutions ensure productivity, quality, safety, and sustainability across vital industries.
Hexagon’s Manufacturing Intelligence division empowers automotive manufacturers to scale confidently, navigate complexity, and accelerate innovation. By connecting the physical and digital worlds – across design and engineering, production, and quality – we help customers optimise performance, reduce environmental impact, and bring the next generation of vehicles to market faster with the quality and safety required.
Learn more at Your technology partner for automotive | Hexagon and follow us linkedin.com/company/hexagon-manufacturing-intelligence
