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The automotive industry is changing at a tremendous and never-seen-before pace. Today, much of the value and profit is generated by car companies and their suppliers focused on building and selling cars.

However, driven by the rise of ADAS and automated driving, electrification, connectivity, mobility services, vehicle sharing – and perhaps most of all by changing consumer preferences – lucrative new markets are appearing.

The focus today is shifting from producing vehicles to supplying transportation services, a move that brings both extraordinary opportunity and pressure to work efficiently and embrace digitalisation.

In order to achieve those levels of digitalisation, software is the thread that ties all this together and pulls the entire industry ever faster into the future.

Whether it is the engineers building new systems and vehicles, or the consumers ultimately buying them either outright or as atomised services, software drives innovation and creates new opportunities to increase proficiency, performance and convenience.

Comprehensive portfolio

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Siemens Digital Industries Software offers the world’s most comprehensive automotive and transportation software portfolio. It includes the complete value chain from integrated chip design and embedded systems, through virtual vehicle testing for safety and compliance, and to manufacturing and deployment in smart-city environments.

Nearly all leading automotive manufacturers and suppliers, technology startups, Silicon Valley giants and innovative public transportation authorities use our comprehensive digital twin. The goal is to create the most robust digital representation of automotive systems and real-world transportation environments, and to implement these solutions in the real world – blurring the boundaries between engineering domains, and between the digital and physical worlds.

This is, in other words,  where today meets tomorrow.