Pushing Boundaries: How has Ford of India carried out the expansion of its plant in Chennai and how has the company prepared for production of the new Figo?
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While car sales in China have tended to grab
the recent headlines, sales in India – and
particularly small car sales – continue
to increase at a break-neck pace, with
market leader Maruti Suzuki posting
record sales earlier in the year. Several major manufacturers have plans to construct more greenfield facilities in-country, but environmental concerns can prove insurmountable, particularly when building on or near farm land. Tata Motors, forced to abandon its original Nano factory in West Bengal, is a case in point.
In light of the potential problems with greenfield site
selection in a country where there is fierce competition
between manufacturing operations and subsistence farmers for what little available land remains, Ford of India has chosen to avoid the problem by taking the brownfield route and expanding an existing facility.
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